The Red Ribbon Celebration was established as a national
awareness campaign in 1988 after the death of DEA Agent
Enrique Camarena. The Celebration was created to take a
collective stand against underage use of alcohol, tobacco and
all use of illegal drugs. The Red Ribbon Campaign is promoted
to reach all audiences, but is targeted toward youth to
encourage youth to make a commitment to a drug free lifestyle.
People of all ages participate by wearing their Red Ribbons
in October and showing their involvement in prevention
throughout the year. Perry BHC encourages all segments of our
community, including families, schools, law enforcement,
business, government, religious and medical, to set an example
to live a healthy, drug free lifestyle every day.
We hope you will join us in wearing a Red Ribbon during the
week of October 23-31. This year's theme, "Livin' it drug free
24-7" incorporates the message that this celebration is about
living drug free all year long.